Swisslog Healthcare, a leading supplier in healthcare technology combining pharmacy and transport automation, recently announced marketing expert Amanda Costanzi as its Head of Marketing and Communications of North America. In this role, Costanzi will lead the company’s marketing team to continuously define and expand Swisslog Healthcare’s brand nationwide.
Costanzi’s role at Swisslog Healthcare will utilize her omnichannel approach to drive customer acquisition and retention programs. Under her leadership, the company will spread awareness of Swisslog Healthcare’s solutions, benefits, and services for medication management and increase brand recognition with more healthcare facilities.
Costanzi will bring more than 15 years of experience from the various marketing leadership roles she has held, including Chief Marketing Officer for TEMPOE, Senior Vice President of Communications for GE Franchise Finance, and Vice President of Marketing for HarperCollins Publishers. She is a proven leader of B2B2C marketing strategies, brand development, customer relationship management, and multi-media campaigns. Importantly, Costanzi prioritizes mentorship and motivates the teams she leds in order to increase success.
Additionally, Costanzi is committed to the future of the marketing workforce. She serves as an Everwise mentor for young professionals outside of Swisslog Healthcare, is a growth advisor at Catchafire, and is a guest speaker for multiple organizations, including Arapahoe Community College, where she regularly educates students on how to nurture marketing concepts into successful business plans.