ATLANTA — Construction industry information provider Reed Construction Data is going back to its roots by changing its name to CMD — a nod to the company’s original name, Construction Market Data. On Oct. 1, the company updated its logo and announced on its website that it was changing its identity.
The company will celebrate its new branding at a reception at the Greenbuild International Conference & Expo on Oct. 22 in New Orleans.
“As we move forward with pioneering new products, content and strategies to lead a rapidly changing marketplace, we are proud to return to a name that still carries respect across our industry: CMD,” said Graeme McCracken, CEO, in a statement. “CMD has always been known as a revolutionary, forward-thinking brand, so it was a natural choice for us as we continue to develop innovative solutions to provide the best insights for construction professionals. We look forward to growing this brand and using it to define the construction data industry globally.”
Construction Market Data was founded in 1982. In 2000, London-based Reed Elsevier purchased the original CMD Group, transitioning the company to Reed Construction Data, and earlier this year, private equity firm Warburg Pincus in New York purchased a majority stake in the company.
“In the early days of CMD, we changed the direction of the construction data market by embracing a commitment to change and innovation that allowed us to provide information that made a real difference to our customers,” said CMD Founder Arol Wolford in a statement. “I am delighted to see that what I originally put in place is now set to achieve even more. As the world gets smaller and the opportunities grow larger, CMD has the products, the people and the backing to be the best.”
The company tracks data on hundreds of thousands of projects per year, providing coverage of construction projects in both the United States and Canada. The company provides monthly analysis and data for all aspects of the construction industry, including health care. The company also provides a detailed view of construction activity, including historical data, current-year projections and a five-year forecast. The company’s research helps customers forecast to find those market segments experiencing the greatest growth and plan tactical strategies accordingly.