Raith Erickson


CryerHealth, LLC launched a Personalized Medicine Practice, led by Raith Erickson, who most recently headed managed care, business development, and government affairs at deCODE genetics. The new practice will focus on designing commercialization and external affairs strategies for companies developing and marketing genomic-based diagnostics and therapies.

The practice offers a wide range of services to help clients define and meet their business objectives, according to the company. Primary among them are clinical trial design and recruitment optimization, medical external affairs, payer strategies, and patient and physician education. Erickson brings 18 years of healthcare experience to the new practice, having worked in the pharmacy, payer, and genetic diagnostics spaces as a pharmacy benefit expert at CIGNA and bringing FluMist to market as part of the marketing team at MedImmune. He received a BS and MBA from Drake University.