Brian Roberts

Swisslog Healthcare, a global industry leader in pharmacy and transport automation solutions, announced the appointment of Brian Roberts as the Senior Vice President of Sales and Services in North America for the Medication Management business unit. With a wealth of experience in pharmacy automation, business-to-business healthcare applications, and executive leadership, Roberts brings a proven track record of success to his new role. He will oversee the Sales, Service, and Project Management teams based out of the Colorado offices, drive growth, and execute Swisslog Healthcare’s business improvement plan.

Roberts will assume responsibility for sales and services, customer pipeline development, business development, partnerships, and tying North American efforts to global strategies. Roberts will report to Jan Zuurbier, the General Manager for the Medication Management business unit of Swisslog Healthcare. Together, they will partner to drive growth and execute on the unit’s strategic roadmap.

In his new position, Roberts will leverage his extensive experience as the Founder of PipelineRx, a pharmacy cloud application for acute healthcare systems. Following the acquisition an integration of PipelineRx by CarepathRx, Roberts became SVP of Business Development for CarepathRx, where he nurtured relationships in North America’s hospital systems and the healthcare industry. He currently serves as a strategic advisor for SteadyHand Recovery, a telehealth-driven pharmacotherapy company, and medZERO, Inc., a healthcare FinTech company.