Top 5 Hospital Marketing Trends of 2015
NEW YORK — In 2014, marketing trends in the hospital and health care markets centered on responsive web design and video consumption.
2015
St. Joseph Hospital-South Welcomes Florida Patients
RIVERVIEW, Fla. — Southern Hillsborough County’s first nonprofit hospital opened its doors on Feb. 2 and will be bringing 500 new jobs to the Riverview community.
LifePoint Acquires Nason Hospital
ROARING SPRING, Pa. — LifePoint Hospitals, a health care provider based in Brentwood, Tenn., and the board of directors at Nason Hospital in Roaring Spring, Pa., announced on Feb. 2 that LifePoint has finalized the acquisition of Nason Hospital.
As part of the acquisition, Nason Hospital has become part of Johnstown, Pa.-based Conemaugh Health System. Together with LifePoint and Conemaugh, Nason will enhance and expand the services it provides and work to improve health care throughout its region.
Women Pick Top Hospitals for Heart Care
FORT LAUDERDALE, Fla. — Tens of thousands of women have chosen their top hospitals taking care of their hearts. The Women’s Choice Awards for America’s Best Hospitals for Heart Care, announced Jan. 29, recognize top U.S. hospitals that are meeting strict criteria that consider patient satisfaction, clinical excellence and what women say they want from a hospital.
Cleaner and Deodorizer
Betco announced a new addition to its BioActive Solutions product line. BioActive Solutions DnD expands the opportunity to leave a lasting impression of cleanliness in the dirtiest of locations. DnD is a citrus fragranced foaming Dock-n-Dumpster cleaner, which is ideal for cleaning and deodorizing organic waste.
Betco
Pamela Paulk
Pamela Paulk has been named president of Johns Hopkins Medicine International. Throughout her 40-year career, including her most recent role as senior vice president of human resources for Johns Hopkins Medicine and the Johns Hopkins Health System, Paulk has distinguished herself through her exceptional ability to lead in complex environments, integrate large-scale operations and develop constructive business relationships across diverse groups.
University of Florida Health Breaks Ground on Hospitals
GAINESVILLE, Fla. — The University of Florida Health broke ground on Jan. 23 for the UF Health Heart & Vascular Hospital and the UF Health Neuromedicine Hospital. The $415 million project will make room for a facility to care for patients with heart, vascular and neurological illnesses.
Stanford Hospital Expansion Tops Out
PALO ALTO, Calif. — The $1 billion Lucile Packard Children’s Hospital Stanford expansion recently celebrated the completion of its structural steel.
St. Patrick Hospital to Form New Obstetrics Unit
MISSOULA, Mont. — Providence St. Patrick Hospital in Missoula is teaming up with obstetrics and gynecology physicians at Western Montana Clinic (WMC), also based in Missoula. The new program is the result of months of planning and preparation for the expanded women’s health program at St. Patrick Hospital.
For more than 90 years, WMC has been providing health care in Missoula, and the OB/GYN physician group has a combined 51 years of experience delivering specialized care to women in Western Montana. The physician group will also include midwifery services.
Patient Safety Improving, CDC Reports
ATLANTA — Patient safety has been improving, according to a study from the Centers for Disease Control and Prevention in Atlanta.
There was a 46 percent decrease in central line-associated bloodstream infections (CLABSI) between 2008 and 2013, according to a report recently released by the Centers for Disease Control and Prevention in Atlanta. However, additional work is needed to continue to improve patient safety, the annual National and State Healthcare-associated Infection Progress Report shows.